Lead Generation Landing Page for Business Financing
Finance & LegalLanding Page for Business Financing
Client: Your Mortgage Guide
Project Type: Landing Page Design
Duration: 5 days
Your Mortgage Guide is a UK-based mortgage advisory firm specialising in small business financing solutions. They provide expert guidance to entrepreneurs and business owners navigating commercial mortgage options, helping them secure the right funding to grow their ventures.
Your Mortgage Guide needed a dedicated landing page to position their specialised Small Business Financing Program.
The challenge was creating a conversion-focused page that differentiated them from generic mortgage broker messaging while communicating their unique value proposition to incorporated business owners.
The Approach
The landing page guides visitors through a clear path: see what makes them different, understand the benefits, book a call.
I started with a benefit-driven hero that speaks directly to business owners facing mortgage qualification challenges. Six scannable benefit boxes break down complex financial concepts into digestible sections. A three-step process timeline removes uncertainty from the booking decision.
On the technical side, I uploaded their custom Recoleta font (after Squarespace retired it in 2024) to maintain brand consistency. Calendar booking appears at multiple strategic points for conversion. I cleaned up a duplicated testimonials carousel and added a Google reviews showcase for credibility. A scrolling marquee adds dynamic social proof without overwhelming the layout.
SEO targets business owners seeking mortgage qualification. The design balances professionalism through bold typography with approachability through their mustard brand colour as conversion highlights.
Key Features:
The Outcome
The landing page repositions Your Mortgage Guide from generalist to specialist. The structure makes their unique program immediately clear, the testimonials build trust, and the strategic CTAs remove friction from the booking process. Business owners now have a dedicated resource that speaks directly to their qualification challenges.
❝ Anna was a treat to work with. She was efficient, available and fast. Highly recommend her services. ❞
— Vaneesh Dass, Your Mortgage Guide
How Projects Like This Come TogetherWhat to Expect
Every project follows a collaborative process designed for clarity, partnership, and results you'll love.
Discovery & Strategy
Week 1
We start with conversation—understanding your business, audience, and goals. This shapes everything that follows.
What You Get: Clear project timeline, strategic direction, content plan
Design & Development
Week 1-2
I build your project on a staging site where you can follow progress. You'll receive a complete first draft with a video walkthrough explaining every design decision.
What You Get: Staging access, video walkthrough, feedback opportunities
Review & Refinement
Week 2-3
Your feedback shapes the final result. We discuss changes, I implement revisions, and we polish every detail until you're thrilled.
What You Get: Revisions, direct communication, collaborative problem-solving
Training & Handover
Week 3
Your project goes live! You receive comprehensive training (live session + recorded videos), all credentials, and 30 days of support.
What You Get: Platform training, video tutorials, 30 days support, full ownership
Typical Timeline: 2-6 weeks for standard website projects, depending on complexity
Expedited Delivery: Available for time-sensitive projects
Complex Projects: Timeline adapts to your specific needs
Let's Talk About Your Project
Let's start with a conversation.
No pressure, no sales pitch—just an honest discussion about what you need and whether I'm the right fit to help.
Book a Discovery Call
Tell me about your vision and what you're hoping to achieve. We'll talk through your goals, I'll explain how I work, and we'll both know if this is the right partnership. The call is free—no obligation, just conversation.
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See other work in this space:
Digital-first consultation strategy for SevenHomes' Ashbury development featuring website, exhibition boards, and integrated feedback systems.