Get found in search engines.
Get recommended by AI tools.

Strategic optimisation for both traditional search and the AI recommendation layer—so you show up in both.

For You If

Is SEO Right for Your Business?

This service suits businesses that understand SEO isn't instant magic.
It's strategic work applied consistently over time, with results that compound.

You want visibility but don't want to become an SEO expert yourself

You value ethical, sustainable practices over quick-fix promises

You're prepared to invest months (not days) for meaningful results

You need clear reporting without jargon overload

Timeline

3–6 months for results

Approach

Audit, implementation, monitoring

Includes

Technical fixes, content strategy, AI optimisation

Reporting

Monthly performance tracking

Starting From

£150 audit | £800 implementation

The Approach

Structure, Not Shortcuts

SEO here isn't about overnight ranking promises or mysterious "secrets." It's structure, clarity, and consistency applied methodically.

The process begins with comprehensive audit—technical health, current rankings, content gaps, AI visibility. Then comes implementation: fixing technical issues, optimising existing content, adding schema markup so search engines and AI models understand your business properly. This is one of those topics worth demystifying—SEO on Squarespace: What Matters (And What Doesn't) is a deeper read.

Ethical optimisation that compounds over time—no overnight promises, no risky tactics.

AI Optimisation (AIO) addresses the growing reality that people now ask AI platforms for recommendations alongside traditional Google searches. That includes platforms like ChatGPT, Claude, Perplexity, and Gemini. Content needs semantic richness, clear structure, and entity relationships that large language models can parse and reference. This isn't separate from traditional SEO—it's evolution of the same principles.

Reporting is straightforward: what's improved, what needs attention, what strategy adjustments make sense. No vanity metrics, no inflated promises about guaranteed rankings. Just honest assessment and strategic recommendations.

You'll never be asked to "become an SEO person"—but you will be asked for clarity on services, locations, and what clients actually ask you.

What This Achieves

Become visible for relevant searches

Appear when your ideal clients are actually looking for services like yours.

Help search engines understand you

Proper structure and metadata clarify what you offer and who you serve.

Fix technical issues

Resolve problems with site speed, mobile performance, and crawlability.

Create findable content

Structure information so both humans and algorithms understand it.

Get recommended by AI

Show up when people ask ChatGPT, Claude, or Perplexity for suggestions.

Track real progress

Monitor rankings, traffic, and conversions with clear, honest reporting.

Service Components

Comprehensive Optimisation

From technical fixes to content strategy—everything needed to improve visibility.

Analysis & Strategy

  • Comprehensive technical, content, and AI visibility audit
  • Keyword research aligned with business goals
  • Competitor analysis and opportunity identification
  • Strategic roadmap with prioritised recommendations

Implementation

  • On-page optimisation (titles, meta descriptions, headers, structure)
  • Technical SEO fixes (speed, mobile performance, Core Web Vitals)
  • Schema markup and structured data implementation
  • Image optimisation with descriptive alt text
  • Google Search Console and Analytics configuration

Ongoing Optimisation

  • Monthly performance monitoring and reporting
  • Content recommendations and optimisation
  • Technical maintenance and issue resolution
  • Strategy refinement based on results
How it works

From Discovery to Launch

A transparent process with clear milestones and no surprises.

1

Audit

Establish current state, identify technical issues, map opportunities.

2
Strategy & Design

Implementation

Fix technical problems, optimise content, implement structured data.

3
Build & Optimise

Monitor

Track rankings, traffic, and AI visibility across platforms.

4
Handover & Support

Refine

Adjust strategy based on performance data, industry changes, and business evolution.

Recent projects

SEO Transformations

Strategic optimisation that gets found. Technical foundations. Content that ranks. Measurable traffic growth.

Three core principles that go beyond beautiful websites

Communication Mastery

Content strategy rooted in search intent and audience psychology. Keywords that connect with real searches.

Squarespace Partner

Technical SEO expertise specific to Squarespace. Platform optimisation others miss.

Audience-Resonant Design

SEO that serves both search engines and humans. Structure that ranks and converts.

What AH clients say

Real Results. Real Partnerships.

Frequently Asked Questions

What You Need to Know About SEO

How long until I see results?

SEO results typically become visible within 3–6 months for competitive keywords, though easier terms or local search may show improvement sooner.

AI visibility through AIO can show early signs faster than traditional SEO, but it's still not instant or guaranteed. Anyone promising overnight rankings is either targeting irrelevant keywords or using risky tactics.

What's the difference between SEO and AIO?

Traditional SEO focuses on ranking in search engines like Google for specific keywords. AIO (AI Optimisation) focuses on being recommended by AI platforms when users ask questions.

SEO prioritises backlinks and domain authority; AIO prioritises clear content structure and semantic richness. Both matter because search behaviour now includes both traditional searching and conversational AI queries.

Optimising for both ensures maximum visibility.

Can you guarantee first-page rankings?

No ethical SEO provider can guarantee specific rankings—search algorithms are constantly evolving and controlled entirely by Google. What's guaranteed here is best-practice optimisation following Google's guidelines, transparent reporting, and strategic recommendations based on data.

Most clients see significant ranking improvements within six months, but specific positions cannot be promised.

Is SEO included in website design services?

Foundational SEO is included in all website projects—on-page optimisation, technical basics, proper structure, and Search Console setup. However, ongoing SEO—monthly content recommendations, advanced keyword research, competitor monitoring, continuous optimisation—is a separate service.

Most businesses benefit from combining website design with ongoing SEO for best long-term results.

What if I'm already working with an SEO agency?

An independent audit can provide a second opinion, identifying what current efforts might be missing.

Alternatively, services can be scoped specifically to Squarespace technical optimisation whilst keeping content strategy with your existing agency. Transparency about current SEO work helps tailor the right approach without overlap.

How do you measure success?

Success is measured through multiple data points: organic traffic growth, keyword ranking improvements for target terms, search visibility scores, conversion rates from organic traffic, featured snippet appearances, and AI recommendation frequency.

Monthly reports track these metrics with a clear explanation of what trends mean for your business. No vanity metrics, no inflated interpretations.

Start With an Honest Assessment

Book a discovery call to discuss your current SEO situation, business goals, and what realistic optimisation looks like for your industry and timeline.

No pressure, no sales pitch—just an honest conversation about your business and how to move forward.

Book Discovery Call